http://www.army.gov.au/artc/recruit.cfm
Does the copy get to the point quickly? Yes
Is the copy shy about the offer or incentive? No
Is it easy to respond to? Yes
Does the copy overcome every objection to replying, leaving the reader with no choice but to act? Yes
Does the copy use simple words? Yes
Does the copy use active language (does it address the site visitor as ‘you’)? Yes
Is the copy broken down into simple sections and bullet points? Yes
Does the copy get to the point quickly? Yes
Is the copy shy about the offer or incentive? No
Is it easy to respond to? Yes
Does the copy overcome every objection to replying, leaving the reader with no choice but to act? Yes
Does the copy use simple words? Yes
Does the copy use active language (does it address the site visitor as ‘you’)? Yes
Is the copy broken down into simple sections and bullet points? Yes
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